Have you thought about working with a business mentor?
It’s widely accepted that having a business coach can help you get better faster – grow, have impact, and make more money.
Coaching helps lots of people grow. Think of the life coach. Baseball coach. Mindset coach. No athlete made it to the Olympics without a coach.
When it comes to running a business, certain concepts and challenges are universal, whether you’re booking appointments in private practice or selling the latest in garment wear.
Strategies, systems, time management, mindset challenges and more…these are universal to all business owners, whether you’re brand new or have been at it for a while.
What would it be like to have a business mentor helping you?
As a mentor to emerging nutrition entrepreneurs and seasoned ones, here are some of the biggest benefits I see to hiring a coach and mentor. A business mentor:
Challenges Your Thinking and Shifts Your Mindset
It’s human nature to think we’re the only ones, and our way is the only way to do things. But that isn’t so.
There are lots of paths to take in business and lots of ways to accomplish your goals. A coach can help you think more broadly.
Your mindset is built from the ground up and reflects your belief system and your experiences. Your childhood, for instance, and how money was handled in the family, has likely seeped into your money mindset and how you use, spend and save money in your business.
An experienced mentor can point out the mindsets that keep you stuck and those that open up opportunity for you.
Related: Beat Imposter Syndrome
Bypasses Errors and Saves You Money
Running a business is inherently loaded with the opportunity to make mistakes. The day-to-day decisions you have to make, for one, can be easy…or really difficult. The pressure to make money can actually cause you to lose money!
Many dietitians see creating and launching a course as the next “big thing” they need to do to make money. But, launching a course isn’t something everyone should do.
For one, if you don’t have a large audience base, it’s very possible your course will fall flat, unless you invest a bunch of money in ads. (Which most dietitians don’t have…)
Secondly, you need a compelling idea, a marketing plan, and a system for attracting new clients after you launch.
Then, consider your ROI (return on investment). If you spend 100 + hours creating a course, and your rate $200/hour, you’d need to sell $20,000 worth of courses. Only after that, do you stand to make a profit.
Points Out Opportunities and Helps You Say No
Again, as an individual, we can be pretty limited in what we can see as an opportunity for our business. Or, we can see everything as an opportunity and that can quickly get us caught up in doing “busy” work.
A business mentor can help you see opportunities you cannot see for yourself and help you navigate those that do pop into your inbox.
Most importantly, coaching can help you develop a system for filtering “opportunity” into the appropriate place, saying yes when it helps your business grow and develop, and saying no when it’s not a good fit.
Related: 9 Ways to Make Money While You Sleep
Keeps You Accountable to Your Goals and Intentions
One of the best things a coach can do is to keep you on track and accountable to your goals. Today, it’s easy to get off track and distracted. The “shoulds” are big.
I should spend more time on social media.
I should hire an assistant like so-and-so.
I should write a book.
A coach will help you focus on the essentials to reaching your goals. If you’ve got an income goal, your coach will encourage you to capitalize on those things that help you get there, not on the things that eat up your time and don’t generate revenue.
Outlines Strategies and a Clear Pathway to Your Goals
Developing a strategy is the nitty-gritty work of making your efforts and your work available to the world.
Back to the course example. If you don’t have a strategy for how you’re going to make a ROI and a profit, including how you will get the word out, how you will usher people through your program, and how you will relaunch your program (and how many times), it’s very likely your course will sit on your website and not do much.
A coach can help you outline a strategy for any aspect of your business, whether it’s marketing a course, hiring help, launching a new website design, reaching other healthcare professionals, and more.
There’s a strategy for everything you do in business and a mentor can help you see all the bits and pieces and put them together in a way that makes sense.
Builds Habits that Encourage Productivity
A coach can help you line up your day, batch your workload, and optimize your efficiency. Especially as you grow in your business, the demands on your time will be greater and you will have to have some refined operations to get your work done.
Whether you’re trying to schedule your private practice clients in a way that maximizes your time, or work in another revenue stream into your already busy work week, a coach can help you realign work so you get the most done in the least amount of time.
Is it Time to Hire a Business Mentor?
As a dietitian’s coach and mentor myself, there are so many additional benefits to having an experienced professional support you as you establish yourself in business. Simply having someone on your side, caring for you and your business dreams is invaluable.
If you’re a newbie nutrition entrepreneur or a seasoned one, I invite you to check out my programs, THRIVE and STRIVE. They are designed to help you grow your business and sustain your momentum through training, masterminding and mentoring.