If you’re like me, you’ve followed the tried and true path to a career in healthcare.
You majored in a science, participated in a qualifying, practical experience, took your tests, got your license, and joined a hospital, corporation, institution or other organization as a healthcare professional.
Congratulations!
You followed the yellow brick road!
The perfect path to a successful healthcare career.
But over time, you began to get antsy. Maybe frustrated. Disillusioned.
You could see the drawbacks of working for someone else, having your good ideas bound up by red tape, living your life by a rigid schedule, getting limited vacation time despite all the overtime work, and eventually felt the frustration associated with the slow to change “system” we call healthcare.
So you started to think about something else.
MAYBE YOU THOUGHT ABOUT THE ASPECTS OF YOUR CAREER YOU WANT TO CONTROL, SUCH AS:
- Your work schedule.
- Your vacation time.
- Your creative ideas.
- Your freedom and flexibility.
- Decision-making.
Or, maybe the little voice inside you revealed what you didn’t want to do anymore.
Maybe you found a resistance to living your professional life confined by a boss, a strict schedule, or a system that stifled your creativity and ability to help others.
Sometimes we’re not driven by what we want to do. We’re driven by what we're not willing to accept in our lives any longer.
Calling All Healthcare Professionals
Yes -- Dietitian/nutritionists (RDs), speech language pathologists (SLPs), occupational therapists (OTs), family therapists, parenting experts, and other health and wellness professionals – that's you!
What if you knew exactly how to make money in your own business?
ALREADY KNOW YOU WANT IN?
Whether you are currently working in a healthcare organization and exploring options for starting your own business, or have made the leap into entrepreneurship, you’ve probably recognized this:
What made you successful as a healthcare provider, is not what will make you successful (or profitable) in business.
To be successful in business requires different skills and a business mindset.
It turns out even the pathway to a profitable healthcare business can be paved with red tape, challenges, and mistakes, too.
But there’s nothing like knowing you own that road.
Can You Be a Successful Healthcare Business Owner?
Many prospective healthcare business owners worry about whether or not they’ll be successful.
They fret about financial stability and success. They worry about referrals, their reputation, and whether they can grow their practice.
In a nutshell: They fear failure.
Yes, finances may be a big barrier, but it isn’t the only one.
- What if I invest in my business and I can’t get any clients?
- What if there are other healthcare professionals doing the same thing?
- How will I stand out?
- I have a stable job, why would I take such a risk?
- What if I’m not smart enough, confident enough, young enough…
You can be a successful business owner, but you have to have the right mindset and skill set.
While fear and doubt will always be best friends, you can’t let them take over and run the business.
Making the Right Decisions for Your Healthcare Business
One way new entrepreneurs handle the pressure to make money is by saying ‘yes’ to everything.
Yes to “opportunities” that promise “exposure.” Or, they jump out of their professional “lane” because they think they can be more successful in another “professional” lane.
It happens all the time.
But saying ‘yes’ because you can do it doesn’t mean it’s the right thing for you or the business.
Too many impulsive ‘yeses’ leads to a full plate of junk food and not enough healthy fare to sustain your motivation, creativity and bottom line.
You’re Free to Create a Successful Healthcare Practice.
One of the most important things to learn about being in business is that there is no “model” for a profitable healthcare practice.
There’s no blueprint.
There’s no yellow brick road.
And, there’s no guarantee.
And, yet, there is beauty in this: Flexibility, creativity, and an opportunity to be as profitable and successful as you desire.
You are free to create a profitable healthcare business that reflects your talents and your dreams.
Let me help you see the different ways your healthcare business can be a profitable one.
MEET JILL CASTLE, MS, RDN CHILDHOOD NUTRITION EXPERT
Jill Castle is one of the nation’s premier childhood nutrition experts with over 28 years in the field. As a leading resource to up-and-coming healthcare professionals, Jill has mentored and taught health professionals about the ins and outs of entrepreneurship through her THRIVE Mastermind.
A sought-after speaker, advisor, and media contributor, Jill has inspired TEDx, American Academy of Pediatrics, WIC, university groups, and a range of nutrition, medical, government and parent audiences. Jill is on the Board of Advisors of Parents Magazine, and is a nutrition advisor to a handful of privately held child nutrition companies.
She is the author of Try New Food, The Smart Mom’s Guide to Starting Solids, Eat Like a Champion and co-author of Fearless Feeding. She pens The Nourished Child blog, interviews experts on her podcast of the same name, and regularly contributes to US News & World Report’s For Parents blog. She has appeared in The New York Times, WebMD, Fast Company, USA Today, CNN, the Wall Street Journal, NBC-CT, and Parents Magazine.
A Business Vision Today & Tomorrow
As a healthcare professional, you want to enter into your own business with a vision. But that vision doesn’t have to stay the same, or follow the yellow brick road of entrepreneurship.
In other words, your business can be unique and profitable.
What you think your business will be and do today will likely be a very different picture tomorrow.
If you think a healthcare business is in your future… someday… somehow… some way… join me for Profit Pillars: 5 Pathways to a Profitable Healthcare Practice so you can really explore what a profitable healthcare practice could look like for you.
Profit Pillars: 5 Pathways to a Profitable Healthcare Practice
While there are tons of ways to make money in business, in this session, I will outline 5 different pathways to a profitable healthcare practice.
You will learn:
- How to maximize your limited time in private practice.
- How to increase revenue through speaking and training opportunities, using niche expertise, pitching, and content creation.
- How to capitalize on your expertise and experience through consulting to influence the success of others.
- How to make money through products and programs while you sleep.
- How to maximize your space in the online world and get paid for your voice, expertise and experience.